Introducing Acwell, a distinguished Korean skincare brand renowned for its innovative fusion of traditional herbal medicine and modern skincare. Our new design approach for Acwell maintains the brand’s clean and contemporary essence while infusing a touch of fun.
Mood Board
For the Acwell mood board, we’re embracing a refined yet playful aesthetic that highlights the brand’s Korean heritage and commitment to skincare.
The design features a soothing palette of blue and grey—blue for calmness and cleanliness, and grey for sophistication. Inspired by the purity of water and the lightness of bubbles, the overall theme conveys a sense of tranquility and modern elegance.
Sketches
Our logo sketches for Acwell explore a blend of clean, modern lines with a playful twist. We’ve drawn inspiration from the brand’s Korean roots and its focus on skincare, incorporating elements that evoke purity and calm.
The sketches feature a bubble-like motifs that subtly infuse fun into the clean, professional look, while the refined typography ensures a touch of elegance. Each sketch aims to capture the essence of Acwell’s commitment to both tradition and modernity.
Rough Design
The rough design for Acwell captures a balance of elegance and playfulness, reflecting the brand’s unique fusion of traditional herbal wisdom and contemporary skincare.
Featuring a sleek color palette of blue and grey, the design evokes calmness and sophistication while adding a touch of whimsy. Inspired by the purity of water and the lightness of bubbles, the initial concepts incorporate clean lines and refined typography, creating a modern, professional look with subtle playful elements.
This design sets the stage for a brand identity that is both sophisticated and engaging.
Final Design
The final design for Acwell seamlessly blends sophistication with a touch of whimsy, embodying the brand’s commitment to modern skincare and traditional herbal wisdom.
With a refined color palette of blue and grey, the design exudes calmness and elegance, while playful bubble motifs add a hint of fun. The sleek typography and clean lines create a professional yet inviting look, perfectly capturing Acwell’s essence of purity and contemporary style.
This design delivers a polished and engaging brand identity that resonates with both sophistication and approachability.